Tips for Marketing Your Commercial Property

Frequently Asked Questions

1. What are integrated marketing techniques?
   “ Integrated marketing techniques” simply means blending the marketing tools that are most likely to create the outcomes you desire. Depending on your goal, you might decide to use signs, newspaper advertising, special events, and media relations in your marketing, all the while making sure the look and feel of your campaign is consistent--which helps to make it memorable.
2. What are the 3 Ps of commercial real estate marketing?
   The 3 Ps are People, Property, and Process, all important components of any marketing plan. For more discussion of each component, see Joyce’s book Beyond Location, Location, Location: A Systematic, Promotional Approach to Marketing Commercial Real Estate.
3. Are there resources that commercial real estate professionals can turn to for help in creating a marketing plan?
   Yes. Joyce’s book Beyond Location, Location, Location: A Systematic, Promotional Approach to Marketing Commercial Real Estate details the process and guides one through the researching and writing of a marketing plan.
4. How can I minimize the disadvantage points of the property?
   Primarily by identifying one or two key points of difference that separate the property from the competition and then developing a promotional program that focuses on the benefits of those differences and how it/they could help potential tenants or buyers.
5. How important is using the Internet in a marketing plan?
   The Internet has become a formidable force in today's marketing strategy. Online listing services, virtual tours, individual property web sites and email communications/ negotiations will only continue to improve and enhance real estate activities.

Customized Marketing Know-How
for the Commercial Real Estate Industry