Questions our clients might ask about our workshops and clinics:

  1. Who are the workshops and clinics intended for?
    Commercial real estate business and/or property marketers
  2. What is the length of the clinic?
    Usually one day to cover each topic; a clinic typically takes 3 to 10 days over a two-week period, depending on the client’s need and the number of attendees.
  3. What is the length of the workshop?
    Usually 3 to 5 hours, focusing on one topic.
  4. Where are they held?
    We can work in your conference room or, if available, a vacant space in the subject property.
  5. What type of setting do you need?
    We need a conference room or a room in the subject property with tables and chairs.
  6. How many MarketBase facilitators will be at the workshop or clinic?
    One.
  7. What’s the best number of attendees for a workshop or clinic?
    For a workshop, 2 to 5 key people is the best scenario; for a clinic, 3 to 7 participants is best.
  8. What are typical goals and objectives for a clinic?

    Goal:
    Teach marketers to become problem solvers and to follow through on the marketing phase of selling/leasing properties or their business with confidence.

    Clinic Objectives: Identify the 3 Ps of property marketing: People, Property, and Process. Through brainstorming and discussion, we will identify areas of concern and/or weaknesses that should be strengthened. Together, we will develop a realistic preliminary plan of action with responsibilities and timeframes.
  9. Can you give more detail on the content areas for clinics?
    • People Power: Who is responsible for marketing in your business or agency? What are their roles, levels of experience and expertise? Who are the support players on your team? Who are the influencers?
    • Property: This is your most powerful promotional tool! Together, we’ll inspect and critique the property, and discuss how to emphasize the positive, competitive points, and modify or minimize what’s not.
    • Process: Here’s where we talk about The Marketing Plan. We’ll review your existing plan or develop one, and consider existing tools, resources, and sourcing professionals. We also examine competitive conditions and market nuances. This portion usually requires multiple sessions and often dovetails into a coaching relationship. (Click here to see more about coaching.)
    • Tools, Techniques and Tips: We talk in detail about the following important considerations in your marketing plan:

      Public relations
      Customer service
      Advertising
      Signs
      Collateral materials
      Internet marketing
      Special events
      Direct mail
      Presentations
      Promotional products
      Marketing centers, building and site models
      Trade show

  10. What are the typical goals for a workshop?
    Workshops help the team enter the marketing phase with confidence. Workshops usually focus on one special topic that the client needs help with—like a logo, a special event, a marketing packet. Clients walk out knowing what they need to do and how they will do it.
  11. Will participants come away with handouts?
    We hand out pertinent chapters of Joyce’s book Beyond Location, Location, Location: A Systematic, Promotional Approach to Marketing Commercial Real Estate and/or related articles.

Request more information

Customized Marketing Know-How
for the Commercial Real Estate Industry

The Benefits of MarketBase Services

We work as strategic partners in understanding and achieving your marketing objectives. By maintaining a facilitator role, we enable our clients to identify marketing issues and rethink strategies, establish goals, and work with them over time. As a third-party resource, we bring objectivity to the table and can help team members consider things/ideas they had not considered before.

Our suggestions, advice, directions, and support are all proven, from our experience with other properties and businesses.

We can give you the names and numbers of companies that have benefited from our clinics or coaching services. Call for reference information.

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Customized Marketing and Communications Workshops and Clinics
and Coaching Services
for the Commercial Real Estate Industry

 

Guide to Marketing  Commercial Real Estate Beyond Location, Location, Location…A Systematic, Promotional Approach to Marketing Commercial Real Estate
by Joyce A. Gould

Book Details

MarketBase P.O. Box 444 Portland, CT 06480
Phone: 860-342-2646 Fax: 860-342-2808 (please call first)
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