Questions our clients might ask about our workshops and clinics:

1. Who are the workshops and clinics intended for?
   Commercial real estate business and/or property marketers
   
2. What is the length of the clinic?
   Usually one day to cover each topic; a clinic typically takes 3 to 10 days over a two-week period, depending on the client’s need and the number of attendees.
   
3. What is the length of the workshop?
   Usually 3 to 5 hours, focusing on one topic.
   
4. Where are they held?
   We can work in your conference room or, if available, a vacant space in the subject property.
   
5. What type of setting do you need?
   We need a conference room or a room in the subject property with tables and chairs.
   
6. How many MarketBase facilitators will be at the workshop or clinic?
   One.
   
7. What’s the best number of attendees for a workshop or clinic?
   For a workshop, 2 to 5 key people is the best scenario; for a clinic, 3 to 7 participants is best.
   
8. What are typical goals and objectives for a clinic?
   
   Goal: Teach marketers to become problem solvers and to follow through on the marketing phase of selling/leasing properties or their business with confidence.
   
   Clinic Objectives: Identify the 3 Ps of property marketing: People, Property, and Process. Through brainstorming and discussion, we will identify areas of concern and/or weaknesses that should be strengthened. Together, we will develop a realistic preliminary plan of action with responsibilities and timeframes.
   
9. Can you give more detail on the content areas for clinics?
   • People Power: Who is responsible for marketing in your business or agency? What are their roles, levels of experience and expertise? Who are the support players on your team? Who are the influencers?
     
   • Property: This is your most powerful promotional tool! Together, we’ll inspect and critique the property, and discuss how to emphasize the positive, competitive points, and modify or minimize what’s not.
     
   • Process: Here’s where we talk about The Marketing Plan. We’ll review your existing plan or develop one, and consider existing tools, resources, and sourcing professionals. We also examine competitive conditions and market nuances. This portion usually requires multiple sessions and often dovetails into a coaching relationship. (Click here to see more about coaching.)
     
   • Tools, Techniques and Tips: We talk in detail about the following important considerations in your marketing plan:

     Public relations
     Customer service
     Advertising
     Signs
     Collateral materials
     Internet marketing
     Special events
     Direct mail
     Presentations
     Promotional products
     Marketing centers, building and site models
     Trade show

10. What are the typical goals for a workshop?
    Workshops help the team enter the marketing phase with confidence. Workshops usually focus on one special topic that the client needs help with—like a logo, a special event, a marketing packet. Clients walk out knowing what they need to do and how they will do it.
    
11. Will participants come away with handouts?
    We hand out pertinent chapters of Joyce’s book Beyond Location, Location, Location: A Systematic, Promotional Approach to Marketing Commercial Real Estate and/or related articles.
    

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