FAQs about our workshops and clinics:

1. What is the length of a MarketBase workshop or clinic?
   
   
   • A workshop is usually held on one day and involves a 5 to 8 hour focus on a limited number of client needs. For instance, conducting an abbreviated property inspection; brainstorming for a new (or updated) strategic marketing plan; discussing a specific marketing tool such as a logo, special event or marketing packet, etc. 2 to 5 client participants is the best scenario.

   • A clinic typically takes 3 to 10 days, depending on the client's need and the number of attendees. Reviewing an existing marketing plan or laying the base for an updated (or new) plan; a property inspection/critique; and strategy sessions. 3 to 7 clients participants is best.
2. Where are the clinics and workshops typically held and what type of setting is best?
   
   
   • We can work in your conference room or, if available, a vacant space in the subject property equipped with enough tables and chairs for attendees; easels (or railings) to hold oversized pads; markers; bulletin boards (or walls that can accommodate tape, tacks or other means of hanging presentation papers and other planning items).
3. What can one expect to accomplish in a MarketBase clinic?
   
   
   • That CRE marketers identify the 3Ps of property marketing: People, Property and Process and better understand how they can contribute to bottom line profitabilty. Through brainstorming and discussion, we identify areas of concern an/or weaknesses that should be strengthened. Together, we develop a realistic preliminary plan of action with responsibilities and timeframes.
     
     
     • People Power: Who is responsible for marketing your property? Why? What are their roles, levels of experience and expertise? Who are the support players on your team? Who are the influencers?
     • Property: This is your most powerful promotional tool! Together, we'll inspect and critique the property, and discuss how to emphasize the positive. Competitive points, and modify or minimize what's not.
     • Process: Here's where we talk about the marketing plan. We'll discuss your strategies and goals and review your existing plan--or lay the base for developing a new (updated) one. We examine competitive conditions and market nuances. We talk in detail about tools and techniques, offering tips where appropriate for:
       
       
       • Public relations
       • Customer service
       • Advertising
       • Signs
       • Collateral materials
       • Internet marketing
       • Special events
       • Direct mail
       • Presentations
       • Promotional products
       • Marketing center, building and site models
       • Trade show
4. Will workshop and clinic participants come away with any handouts?
   
   
   • Each participant receives a desk copy of the book Beyond Location, Location, Location: A Systematic, Promotional Approach to Marketing Commercial Real Estate so that they can refer to it time and again.

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