About Joyce Gould

Joyce Gould has been involved in the commercial real estate field since 1979. In 1983, she developed and directed an internal marketing and research department, the first of its kind in any such regional fee-service company. Image and logo development, strategic marketing, planning, public relations, media relations, events, signage, budgeting, brochures and marketing materials were all coordinated under her direction. Her commitment to these efforts helped to bring the company to a position of prominence, which helped it to regularly achieve successful sale and lease transactions for local, regional and national clients.

In 1988, Joyce became the only female and non-broker to be named to the company’s partnership. And in 1991, she was named to the position of chief operating officer, responsible for managing the company’s daily operations; researching and authoring standards of performance manuals for brokerage, marketing, market research and administrative departments; and creating a similar manual for the property management department, which was responsible for more than 2 million square feet of office, industrial and retail properties.

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