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A 600+ page do-it-yourself tool for marketing commercial real estate. Complete with reproducible workguides and checklists, this comprehensive, user-friendly book is based on 3 key components for promoting CRE: People, Property, Process.

People: No doubt about it—CRE is a people-oriented business. Become familiar with the many people who can help tilt the scale in your marketing strategy's outcome. See SECTION TWO: PEOPLE POWER.

Property: In a perfect world, all it takes to market property is location, location, location. But locations change over time. What was once spectacular may no longer be sought after. Increase the odds that your property successfully emerges from the competitive fray—even with a less-than-stellar location. See SECTION THREE: PROPERTY: The MOST POWERFUL PROMOTIONAL TOOL

Process: What to do? Signs, Brochures, Internet, Advertising, Publicity, Publicity or Special Events? What to know about the tools and techniques associated with commercial real estate marketing before investing in them. See SECTION FOUR: THE MARKETING PLAN and SECTION FIVE: TOOLS, TECHNIQUES AND TIPS.

Property owners, lenders, REIT and asset managers, investors and lenders who rely on others to handle their property's marketing program: what if they don't--or can't--do it? Order Beyond Location, Location, Location...A Systematic, Promotional Approach to Marketing Commercial Real Estate and help them give property marketing the attention it deserves.