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Here’s
a valuable book on commercial real estate marketing!
Beyond Location, Location, Location…A Systematic, Promotional
Approach to Marketing Commercial Real Estate by Joyce A. Gould
This comprehensive 600+ page guide presents a smooth, rational process
to promoting properties based on a strategy grounded in three key
components—people, property and process—and shows how property
marketers can better define and leverage their property’s competitive
advantages.
It’s all here—from assembling a winning team to preparing
a strategic marketing plan to getting better public relations coverage
and advertising results. Complete, user-friendly, and filled with
reproducible workguides and checklists, Beyond Location, Location,
Location...A Systematic, Promotional Approach to Marketing Commercial
Real Estate will guide owners, brokers, property managers, developers,
builders, and others in promoting their properties.
Here’s a sample of the contents page—this is just a
small portion of the practical and specific information you’ll
find in this invaluable resource:
People Power: The Marketing Team
The Property: Assessing and Inspecting the Property
The Process:
- Working with the Brokerage Community
- Hiring an Exclusive Agent
- Working with the Property Manager
- Coordinating Creative Aspects of the Promotional Program
- The Architect’s Role
- Assessing and Inspecting a Property
- Developing a Marketing Plan
- Advertising and Public/Media Relations
- Using the Internet as a Marketing Tool
- Tenant Retention
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Order
your copy:
Retail price: $59.95 plus $7.95 shipping.
Order
now direct from the publisher. $44.95 (includes shipping).
"This book...includes everything one would ever need to know about marketing real estate...easy to read...helpful workguides... Great...for first-time reading and ...later reference."
—Writer's Digest
"...extremely well researched, thorough and comprehensive ...invaluable to anyone seeking to market commercial real estate..."
—Michael J. Lipsey, President, The Lipsey Company
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