Here’s a valuable book on commercial real estate marketing!

Beyond Location, Location, Location…A Systematic, Promotional Approach to Marketing Commercial Real Estate by Joyce A. Gould

This comprehensive 600+ page guide presents a smooth, rational process to promoting properties based on a strategy grounded in three key components—people, property and process—and shows how property marketers can better define and leverage their property’s competitive advantages.

It’s all here—from assembling a winning team to preparing a strategic marketing plan to getting better public relations coverage and advertising results. Complete, user-friendly, and filled with reproducible workguides and checklists, Beyond Location, Location, Location...A Systematic, Promotional Approach to Marketing Commercial Real Estate will guide owners, brokers, property managers, developers, builders, and others in promoting their properties.

Here’s a sample of the contents page—this is just a small portion of the practical and specific information you’ll find in this invaluable resource:

People Power: The Marketing Team

The Property: Assessing and Inspecting the Property

The Process:

• Working with the Brokerage Community
• Hiring an Exclusive Agent
• Working with the Property Manager
• Coordinating Creative Aspects of the Promotional Program
• The Architect’s Role
• Assessing and Inspecting a Property
• Developing a Marketing Plan
• Advertising and Public/Media Relations
• Using the Internet as a Marketing Tool
• Tenant Retention

Order your copy:

Retail price: $59.95 plus $7.95 shipping.

Order now direct from the publisher. $44.95 (includes shipping).