About MarketBase

Joyce Gould launched MarketBase in 1994, following a 15-year career that culminated in her selection as a partner, senior vice president and chief operating officer of an independently owned, internationally networked commercial real estate services firm based in the northeast.

Joyce eagerly embraced this new enterprise and set about working with clients while further refining her commercial real estate marketing tools and techniques. Shortly thereafter, she and her husband adopted two special needs siblings, which, as any parent can understand, caused priorities to shift.

Although she needed to stay close to home, Joyce continued to sharpen her marketing abilities by maintaining her participation in various non-profit ventures and by writing a book on the subject of commercial real estate marketing: Beyond Location, Location, Location: A Systematic, Promotional Approach to Marketing Commercial Real Estate. This guide, more than 600 pages long, rolled off MeadowView Publishers’ presses in June, 2005.

After working through her own health issues and caregiver responsibilities for her parents, Joyce has triumphantly re-opened the doors of MarketBase. She is ready once again to help clients with their promotional needs through workshops, coaching, and her comprehensive book.

About Joyce Gould

Customized Marketing Know-How
for the Commercial Real Estate Industry